CUSTOM CHROME EUROPE PRESS RELEASE - PUBLICATION FREE OF CHARGE YOU SEXY THING - THE CCE VIDEO CLIP: Veronica Calilli from Italy posing with „Sexy Thing“ in a break from filming the Video clip atop the Rhine/Nahe Valley near Grolsheim/Germany.
CUSTOM CHROME EUROPE PRESS RELEASE - PUBLICATION FREE OF CHARGE The message of the clip doesn’t need any language: Riding a custombike is sexy. Not that the CCE team did not know that before, as most of the staff at Europe´s biggest warehouse, dedicated only to Americanmade V-Twins is riding and living the V-Twin theme themselves. With the new warehouse at Grolsheim fully operational, a fleet of six “Bolt On and Ride” bikes rolling from event to event and the 7th bike under construction, the idea was born to do something special, something new, something funny – to renew the “message” of custombike riding spirit beyond the usual “we show you our super cool new parts and lifestyle” approach of all-too-serious clips already available on internet. Riding a motorcycle is fun – and riding a custombike is dedication. So when the 2010 introduced “Lucky F*ucker” Kit was scheduled to be re-launched in an upgraded and updated version, the timing was also perfect to renew the “message”! ple smile, if not laugh, plus explaining the business of our dealers, suppliers and us in a funny and not too serious way”, says Scholz, “customizing and Harley-riding is all about fun and passion (and getting the girl!! author´s note....) ¬– and we had a lot of fun in the production too!” To squeeze such a story – let alone sketch the ideas – into a 3:47 minutes time frame is ambitious, to say the least, but it worked out great. N N N And who is looking „left and right“ of the action, will in fact see quite a lot of the new CCE warehouse too (not that actions in the clip would represent the actual workflow, but in parts the passion and spirit that is inherited in CCE‘s operations)! N N N But this is not the story of the “Making of” the video-clip, rather than that of the rolling hardware, which is sexy enough, but still intended only as a “canvas” for customizing ideas. One of the reasons actually (discounting the time limit under which the bike was built and painted …) that only a QR code to the video clip is gracing the heavy-metalflake paintjob of the “Sexy Thing” bodyparts. The kit parts leave ample room for artworks, pinstriping and ideas for ambitious artists and customizers. N N N The basic story line of the rolling hardware in the video clip is pretty much straight forward: Rather than the 2003 Softail Standard used in the movie, on loan from Harley- Davidson Wetzlar/Frankfurt for filming the “stock” scenes, “Sexy Thing” is built from a 2002 Softail “Deuce”, which is basically the same solid and reliable Softail/Twin Cam ALL IMAGES: 100% Bobber riding spirit at the filming session in July 2014 near Grolsheim/Germany And to spread the spirit of Custombike-riding, Custom Chrome Europe didn’t need to go to Hollywood for stars or scout locations in distant countries: With the exception of Veronica Calilli, long-time present at the Verona Motor Bike Expo CCE booth, several CCE Dealer Shows in Mainz and one of the 2014 “Bolt On and Ride” cover models, all participants were CCE staff and did have little if any “movie background”. Yet there is enough musical background at CCE to record a song and drag all the equipment to Grolsheim for filming in a matter of just days. “The idea to create something like this was “in the air” for some time”, states CCE Managing Director Andreas Scholz, who had a friend in the music video clip business who had done work for renowned German musicians like “Die Fantastischen Vier”. “Rather than doing another product/lifestyle related clip that shows how cool/ badass/excellent the products are, the idea was more to have something that would stick in mind and make peo-